Sunday, January 8, 2012

MLM companies

MLM companies have been a frequent subject of criticism as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion.

In contrast to MLM is single-level marketing, where the salesperson is rewarded for selling the product directly to the consumer.
International markets are tricky. The global frontiers afford fertile opportunities for companies that are forward-thinking and who will pay the price of preparation.
A strong, well-formed international network marketing growth plan will dramatically increase your success rate; the long-range risks and opportunities are far too great to not properly plan. Mastering the marketing plan, establishing the operations and service infrastructure, refining product formulations and service delivery systems, and refining support technology are best accomplished in a central location, followed by duplication and adaptation in foreign markets as the core operation gains strength and stability. Importantly, distributors who first focus their efforts in one market are categorically more effective and successful than those jet-setters who need a reason to travel the globe but who never settle down long enough to build anything lasting.
Conventional wisdom is to progress from the United States to Canada, Europe, Australia, Asia, Mexico and South America, Pacific Rim, China. Many believe that the Internet has made international expansion an instantaneous business.

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